10 Ways Of Automating Your Business

10 Ways Of Automating Your Business
Copyright © 2006-2007 Constantin Chersin

An Internet business is the ultimate way to put your business on autopilot and not only make money but also have the freedom to enjoy your business. It is critical for the prosperity of your business and your sanity to automate your enterprise as much as possible.

Your computer is your greatest business partner but have you ever thought about how many ways you can use it to automate your business? In business time is money and the less time you have to spend battling with everyday tasks the smoother your enterprise will run. Your computer can help you in more ways than you may have thought of. Here are some things that it can help you with to make your business run more smoothly and efficiently.

1. Tracking your customer database, this can all be done with your computer. You can do this with office software like Microsoft word and keep all information on an excel sheet. In this way you will be able to see at a glance customer sales and conversions, who bought from you and when.

2. Speed and convenience: An important part of this computerized database is of course the convenience:

* Not having to keep files full of paper work
* Being able to look up anyone in your database quickly, either on your excel sheets or on your autoresponder. This will save your valuable time
* Making flow charts based on your database records. This will alert you to trends and help you track your promotions and business progress

3. Mailers: You can then load your entire list to your autoresponder from your database and use it for automated follow-ups and mailers. These are powerful marketing tools that can be set to go out automatically and will close many backend sales for you.

4. Accounting: One of the biggest headaches in business is managing your business budget. With software like Quicken this is easy to do. Again automating this will be a big time saver and will enable you to save money by keeping abreast of your company finances.

5. Desktop publishing software will save you 1000s on marketing design. Logos, brochures, leaflets, flyers and even your own newsletter template can be done quickly and well with this software.

6. Information please: Of course do not forget to harness the Internet with your computer. There is a wealth of information about your industry and more. Keep up with trends and hot news about your industry with free to join business forums articles and websites, Google News etc. You will save tons of money and time when you build your own library of knowledge like this.

7. Set up your payment system: This will handle offline and online orders automatically. There are several systems you can use but always have 2 to avoid any breakdown in your system.

8. Affiliates: If you have your own product set up your own affiliate program to automate your sales.

9. Joint Ventures: Do some long term Joint Ventures to complete your automated sales system.

10. Affiliate programs: Affiliate for some related programs and take advantage of a true automated income.

As you can see from these simple points it is easy to automate your business. When you do this you will have more time to develop ideas to market and build your enterprise without having to be continually stuck on time-consuming tasks.

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Constantin Chersin is an entrepreneur specializing in software and web development. For more information about his services and how he can help you promote your business, please visit: http://www.itprovision.net/ Constantin is also the publisher of the free marketing newsletter "IT Pro Vision." ============================================================


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When Your Business Gets Beyond 'start-Up'

When Your Business Gets Beyond 'start-Up'
Copyright © 2007 Mark Silver

As surprising as it is inevitable, your business will eventually find itself beyond the 'start-up' phase. You'll have gotten the knack of marketing, creating offers and products, and you'll have a steady flow of customers and clients and cash. And more. And more. And the momentum beings to build on itself. You used to be able to make leisurely, thoughtful replies to every email and every phone call. And now you're a week behind your inbox, and that little blinking message light on your phone has been there since... yesterday? the day before? And you still haven't listened to it. Congratulations, my friend, and welcome to success.

Your business has never been more at risk.

You'd be surprised at how long a business can limp along. I've been a part of organizations, and watched other businesses that have skated perilously close to the danger zone for years,decades even. And then, for some reason, the business has a breakthrough and starts to experience success. And one to two years later, the business is gone. What happened?

Success requires teamwork.

If your business is ever going to expand beyond 'limping along' you will need the support and efforts of others. You will. No, stop arguing with me, it's just true. ;-) There's just too much to do. One of my clients asked me recently: "Wow, Mark. I've watched your business grow so much over the last few years. I'm amazed- just getting my own business going this past year has taken so much. I'm imagining you have so much more to do - how do you do it all?" The answer? I don't. I can't do it all. Heart of Business would be a pipsqueak of a business without the efforts of at least eight other people that I can count off the top of my head. No, we don't have eight full-time employees. But, we do hire out quite a bit of help, including:

* Bookkeeping
* Web design
* Audio transcription
* Admin tasks
* Newsletter formatting
* Article distribution
* Packaging and shipping
* Accounting

Sounds nice, doesn't it? And obvious. When your business starts to get going, of course you want help. Except that "nice" doesn't cover it. "Intimidating" is more like it. And, if you have a heart, how can you want to become a hard-driving, whip-wielding boss? And, would anyone actually want to help you? Besides, if you had an honest-to-God live employee or contractor standing in front of you, what would you do with them? How does it work?

First Step: Admitting you are powerless over your business.

Alcoholics Anonymous had a great insight here: the first thing you need to admit is that you can't do it yourself. That your business has become unmanageable with just you, and that you need help. Period. That's the first step. If you can come to accept that step, truly and deeply, you will be amazed at how different your business will look to you. And, how much mercy and compassion and lightness you can feel in your heart when you realize that you aren't a screw-up, there's just more here than you can honestly handle alone. If you've gotten this far, you've traveled further than most people in your position. You're now ready to step into actually seeing some help come through. How? Keep going.

Keys to Beginning to Outsource.

* Start with a small project. Pick one project that is important enough that you need help, but not so important that your business will crumble into little bitty pieces if it doesn't come through. Yes, I know that everything in your business looks like that, but some things are less important. Take some time in your heart to ask: What *can* be outsourced?

* Start with a Virtual Assistant. A virtual assistant is someone who does admin and business support work for your business, but they have their own business doing it for more than one client. Advantages are that you are part boss, and part client. A good VA will help teach you how to direct them, and so it's great on-the-job training for learning how to direct others to help you. Even more, you are a client of theirs, so they will (oughta) treat you really well.

* Be the student master. You may have become an expert at your business, but you're probably feeling like a novice as a boss or employer. Another hard transition is going from a place of mastery in one moment, to 'beginner's mind' in the next. This is what I said to the first assistant I ever hired: "I've done management before, and I've been managed before, and neither worked very well. I want to tell you directly that I need help. But, I don't know how to be a good boss. I need you to help me direct you."

Make sure you allow for the learning curve as you take your project to a new assistant. Don't expect instant, amazing results. This is a new skill and relationship to have with your business, give yourself a good six months to a year to step into it more and more. Although hiring and outsourcing can be bumpy at first, once you do it, you'll never go back. And neither will your business. As one of my clients told me: "I was nervous as heck, but the year I finally starting hiring and outsourcing, my business doubled. And I've never looked back." Okay, boss, you tell me: when are you going to start outsourcing?

The best to you and your business,

Mark Silver

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Mark Silver is the author of Unveiling the Heart of Your Business: How Money, Marketing and Sales can Deepen Your Heart, Heal the World, and Still Add to Your Bottom Line. He has helped hundreds of small business owners around the globe succeed in business without losing their hearts. Get three free chapters of the book online: http://www.heartofbusiness.com
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The Four Obstacles To Success Of Your Online Business

The Four Obstacles To Success Of Your Online Business
Copyright © 2007 Casey Moher


It's vital that you surmount a series of resistance points on your way to establishing a customer.

The four primary obstacles facing you are: NO TRUST - NO NEED - NO HELP - and NO HURRY

You'll want to handle each one in a specific order.

Nobody has any idea of who you are in the internet environment. It can be an uphill battle to motivate potential buyers to do business with you (a stranger) and risk losing in some regard.

A smooth and rapid technique for establishing trust is for you to provide something of real value to your website visitor at no cost to them. Your reader's mind is filled with questions and unkowns when they first come across your website.

Giving before you try to take (sell) something is a great resistance-buster. An example of a very valuable free gift you could offer is to produce a review of a popular and good-selling internet-based business plan.

A popular product that you would enjoy owning and using yourself is a great one upon which to base your report. No trust quickly loses its power when you provide this kind of free information. You are now ready for obstacle number two which is NO NEED.

The most straight-forward method of dealing with this no-need obstacle is to choose a product or service that has some great testimonials.

Once you begin to elaborate on the virtues of your product, your site visitor starts thinking about the issue of (NO HELP) which is actually obstacle number three.

At this point, your reader trusts you and is in more of a buying mode. However, some doubt remains as to whether what you have will really help them improve their life in some way.

This is the NO HELP obstacle trying hard to maintain its hold on your reader's mind. You will achieve great strides with this obstacle when you can point to the words of other people.

Now is the time to let your reader learn about the experience of others who found out for themselves how well the product worked for them and how it improved something in their lives.

The ease, wisdom and strength of your becoming an affiliate marketer begin to present themselves at this time.

When you begin your business as an affiliate, a huge number of hassles, worries and concerns are taken off your shoulders. Also, powerful obstacle-busters in the form of testimonials from happy customers are yours to use.

And a fast start with easier mastery of the hurdles can be yours when you begin your business as an affiliate for a proven product. Credibility and simplicity are there for you and many times you can get a 50% to 75% share of the selling price!

You are now in the position of three hurdles down and one to go. So you're now faced with obstacle number four, which is overcoming the natural human tendency to resist buying through the rationale of NO HURRY!

The best tools I've found to overcome NO HURRY are to instill a fear of loss that could be suffered if they don't act now. Develop the idea of limited time availability for your product as one way to combat this problem.

Even if the product has every appearance of being available for quite some time, the price could likely escalate. This is particularly true if you have selected a popular product to promote as an affiliate.

Two motivators that will work in your favor nearly all the time when well-used are price climbs and shortage of a popular product.

Your long-range focus should be one of building a sizeable list of loyal subscribers that can be a continual source of cash-flow for you. It's fun and financially rewarding (although challenging at first) to build an expanding list of responsive subscribers.

When you do, they will be your asset for years and years. You will get better and better all the time at overcoming the four obstacles. As you do, your responsive subscriber list as well as your business and income will grow.

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Casey Moher - Caseymoher@comcast.net (801) 941-3334

Mr. Moher is a Registered Pharmacist and Life-Long Marketing and Sales Professional. You Can Get His Free Five-Day Mini-Course on Building Targeted Website Traffic by visiting: http://www.newtrafficmaster.com
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How to Make Money from Blog Marketing

How to Make Money from Blog Marketing

Blog marketing is one of the latest trends of marketing online that you are going to find. Blogs which are also known as web logs are very popular in this day and age. You can make a blog on any particular subject that you want and then publish it for the world to read.

If you are just beginning in internet marketing, you are going to find that starting a blog is very easy to do. Anyone can sign up for a free blog, and then proceed to market basically anything that they want to. Because blogs are free to have and make, this makes blog marketing even better. Where as if you have a website, and are wanting to market things that way, you would have to pay for your domain, pay for your hosting of the domain, and then know some HTML or hire a website designer.

Search engines love blogs, and are always pretty fast to index them. Getting yours out there for the world to see is not going to be hard. There is this cool tool that you can use every time you update your blog that is known as pinging. Pinging your blog after every entry that you make will let everyone know that your blog has a new entry and updated.

Depending on your overall goal with blog marketing, you can update your blog as frequently as you like. Which could be daily or weekly. Whichever you choose, just be consistent with it. If you start out updating daily, stick with it. This way your blog readers will know that they can check your blog daily for new postings.

If you are wondering exactly what you can market in a blog, you can market whatever you want to. However, it is best to stay within one market in your blog. If you have several different things that you would like to promote, and none of them really fit together well, you can create a blog for each market. Remember that if the markets are not related, do not mix them on your blog. For example, if you have a blog on vacuum cleaners, you will not want to also mix in television sets on the same blog. This is because both vacuum cleaners and televisions sets are two different markets. But, you could mix vacuum cleaners and handheld mini dust busters. Make sense?

There so many things that you can market in your blog. Whether you want to sell your own products and services or someone else's and make a commission off of what you sell. The sky is the limit when it comes to marketing. Affiliate links work great in blogs as well. Signing up to sell other people's products and then marketing them in your blog is a great idea.

If you are considering having both a blog and a website that will work if you have enough information to cover in both. Linking them both together is a great idea if you do decide to have both. You can always use the website to hold your main information and products, and the blog to promote them and discuss any issues regularly.

Wondering about hosting? If you have a website, you can either host your blog on the same server you use for your site, or you can leave it where it is. The choice is ultimately up to you, either way you can have successful blogs that will begin to bring in revenue to you.

Getting links to your blog is a good way to gain new readers. Another great tool you can use is the RSS feeds. When you use the RSS feeds, it allows people to publish your blog on their site, and in return it gets you more visitors.

Blog marketing can be pretty effective if it is done right. However, you cant just set up a blog and expect people to find it. Get your blog out there and make it known to others just as you would a website. Exchanging links with others will help, so will article marketing using your blog.

Blog marketing is easy and anyone that wants to can do it. Getting your blog out there and known will be your biggest challenge, but just know that the harder you work at it, it will pay off. Find sites that are related to the market you are promoting, but not in direct competition and ask for link exchanges.

Dassana Jayalath is the editor of InternetBizIQ newsletter. Visit http://www.Internet BizIQ.com to get more information on online internet business opportunities.


Article Source: http://www.articlem arketer.com

Increasing Your Targeted Traffic

Increasing Your Targeted Traffic
Copyright © 2007 Casey Moher


There are dozens of good ways to send people to your website. These methods come with a wide variety of results and difficulty. Attempting various methods and studying the results has been a focus of mine. I'll review one of my favorites for you.

Offer something FREE to your visitors.

There is a high perceived value on the part of your visitor if you can provide them with useful information. By capturing and sharing this free information, you can make somebody's life better and easier in many regards.

It's simply human-nature that you must constantly work to over-come a basic mis-trust on the part of your visitor. This level of mis-trust MUST be overcome before you can succeed in your efforts.

Your focus should be to find and share valuable information. Finding (and sharing) information on-line is the quickest and most effective. It doesn't take much search time before you will be discovering subjects and information that folks want to know. This shows you the topics that are being inquired upon and which you will want to include in the information you give away.

One strategy you can employ is to share the information in the form of a multi-day mini-course that people can receive from you. Make the information package you send be of top-quality for maximum results. A little more time and attention at this point will have tremendous benefit in the value of your subscriber list. It costs much less than you might think to do this.

You will be offering to share this information in exchange for your visitor's name and e-mail address. A 'squeeze page' is the best tool to use for capturing this information. A squeeze-page is simply a basic website that presents your message offering the information.

Some very professional design work is available at affordable prices these days. Your own squeeze page can be up and capturing names for you in a very quick time.

If you would like to have your own squeeze page up and running, let me know. This is a great starting point in establishing your own highly-profitable list.

With care, your subscriber list can be cultivated and a long-term relationship built with the members. You can build a very rewarding and long-lasting enterprise by steadily and thoughtfully putting these concepts to work.

Like any offline business, you are providing genuine value to your customers who have grown to trust your motives and your interest in helping them. You can be paid very well in the process.

The best strategy in any relationship-selling environment is one where you give before ever trying to take. As with other strategies, here, again you are providing something of value free to the reader. This time it is in a different format and is made available to the reader using different tools and strategies. Quality in what you provide and how you provide it is essential, easy and inexpensive.

A focus on providing information to the people you wish to reach should be foremost in your mind. They will be willing to buy something from you (now or in the future) only if they first perceive that you have something they need or want. The biggest obstacle you will always face with new readers is one of NO TRUST! Providing something free is a great way to start building it. Valuable information can be found readily on the internet. You also likely have more information and knowledge of your own than you realize. There are many sources of information where you can find topics of interest to huge numbers of people.

The article should inform, educate and even enthuse the reader, but should NOT sell something. Your articles are not the place to sell some product or service. It is their job to inform and establish your credibility and TRUST! Your key marketing tool with the article publishing strategy is found in using a resource box. This is simply an area at the end describing who you are and giving your website address where they can visit and benefit by what you offer there.

I've seen a tremendous piece of software in action that automates the process of article-writing. This tool merges blocks of words, uses a 30,000 word thesaurus and manges data bases, as well. There is some new software out there (along with people-run businesses) that helps with article production as well as distribution.

Article writing and publishing should be part of an on-going strategy. Computers and professional service companies make this vital function much easier. If you want more information on these useful tools (or anything else in this article), just contact me.


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Casey Moher - Caseymoher@comcast.net (801) 941-3334

Mr. Moher is a Registered Pharmacist and Life-Long Marketing and Sales Professional. You Can Get His Free Five-Day Mini-Course on Building Targeted Website Traffic by
visiting: http://www.newtrafficmaster.com
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7 Steps To Creating A Successful Small Business Marketing Plan

7 Steps To Creating A Successful Small Business Marketing Plan
Copyright © 2007 Robert Moment


Small business marketing is all about determining the needs of your target market and then providing solutions to meet those needs.

These 7 steps are aimed at entrepreneurs starting a small business and those who want to create a successful small business marketing plan for an existing business.

Most small business promotions focus on how great their products and services are. Instead, you should educate your target market consistently and start building a relationship that will establish your credibility and trust. It is important to develop a marketing mindset. "Think Marketing" your products and services all of the time. It is very important to consistently market your products and services. Don't fall into the trap of stop and go marketing. Some small business owners only market when sales are down.

You can't have a successful small business without having a successful small business marketing plan. Effective small business marketing is the way to growth and profits.

If you're a small business owner or you want to know how to start a small business in the future, this simple 7-step plan will help you understand your business and your target market.

How to Start a Small Business Marketing Plan: 7 Steps

Begin the process by answering these questions:

1) Who -- Who specifically is your target market? Who is your ideal client? What research can you do to find out more about your target market?

2) What -- What products and services do your ideal clients want and need? What does your product and service do for your ideal client? What problems does your product solve for your customer? What are the solutions that your ideal client is looking for? What is your area of specialty that will differentiate you in the marketplace? What are the industry trends? What type of message will your ideal client likely respond to? What are you ultimately selling? For example: Are you selling eye glasses or are you selling vision? What is your unique mix of products and services? What is your pricing strategy?

3) Where -- Where is your ideal client? Where is your customer located geographically? Where will you position yourself so they can easily find you? Where are the best places to get your marketing message to them? Will you speak to groups, hold seminars, or write a blog, newsletters or articles?

4) When -- How frequently does your target market need to hear your marketing message? When are they most likely to buy your products and services?

5) Why -- Why are you in business? Why do customers or clients buy from you? Why should they choose your product or service over your competition?

6) How -- How does your customer buy your product or service? How are you going to reach potential buyers for your services and products? How will you communicate your marketing message? How will you provide customers or clients with the information they need to make their buying decision?

7) Marketing Mindset – Practice mastering a Marketing Mindset and you will be on the path to a profitable small business.

With these 7 steps, you can take action towards starting a small business marketing plan that targets new customers. "Marketing is about testing and evaluating your return on investment. But it's primarily about helping people get what they want." Master these small business marketing steps and you will be on the path to more profit and success as a business owner.

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Robert Moment is a small business coach and the author of “It Only Takes a Moment to Score” and the soon to be published “Invisible Profits: The Power of Exceptional Customer Service". Robert specializes in teaching entrepreneurs how to start a small business that profits and grows. Visit http://www.howtostartyoursmallbusiness.com and sign-up for your FREE Small Business Coaching 7 day e-course titled, “Turn Passion into Profit: Small Business Startup.”
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Home Biz How-To: Marketing Yourself Online

Marketing Yourself Online

Are you marketing yourself online? You may be marketing your business online but it is also important to market yourself, as people typically buy from people they like and trust. Of course when they are at their computer surfing the internet they cannot see you or talk to you in person. They must rely on the information that you give about yourself at your website. This means that it is important to build a reputation for integrity when doing business online. In a way marketing online is all about building your reputation as an expert in your field. This type of credibility can be built by posting valuable information on forums, in articles, and on your website.

Personal Website - A well designed personal web site is very important and is designed to sell you first and your service, product, or company second. The site will tell your story and convey your personality to visitors via a biography page (see my site www.scentedcandleclub.com/bio.html). The whole site should convey your values, integrity, and commitment to the reader. It is also a good idea to include a picture, video or audio as this lends credibility and shows them you are a real person. To capture information from your site visitors consider having a opt-in form where the visitor can fill out their contact information to get a free report or sign up for a newsletter. This then allows you to follow up with visitors via an Auto-responder such as www.Aweber.com.

Email Signature - Have you noticed those lines below the senders name at the end of an email? Many business emails will give the senders title, company name, and contact numbers. This is called an auto-signature and can be set up easily in most email programs to automatically place this text at the bottom of the email. To promote your website via email use an Auto-signature with a catchy business tag line and website link. Avoid any hype about your product or service in your signature as this won't attract readers to click! Instead use a simple tag line that creates interest and highlights one of the benefits of visiting your site.

Publishing Articles - Many publishers of online and offline newsletters are looking for quality articles about topics that will appeal to and be of value to their readers. The most common places for publishers to find free articles are online article directories and these sites are springing up all over the internet! (find them in the search engines using keywords "article directory"). By writing some information packed articles that relate to your business and posting in these directories your articles will be run in other e-zines or placed on other websites. When you post an article in a directory it is very important that you also place a resource box at the end of the article that tells readers about you and your business and has a link back to your website (take a look at mine at end of this article). Having these links back to your website will aid you in getting your site better search engine rankings and allow readers who enjoy your article to seek out more information that you have written.

Posting in Newsgroups and Forums - There are many online groups where people come to discuss their hobbies, business, health, and pets with other like minded individuals. Find a group that relates to your business where they let you place a signature and link to your website at the end of your posts (same as you would at the end of an email). Sit back and observe the group dynamic and then begin to post valuable replies to questions, articles, or questions that add to the discussion. Over time people in the group will begin to notice your contribution and will be interested enough in your that they will click on your signature link and visit your site!

About Author:
Danielle Chonody a successful home business owner and entrepreneur. Her FREE business-building ezine provides marketing, management and motivational tips for small business owners and business opportunity seekers. Sign up for your copy at http://www.homebizhow-to.com and receive her FREE special report "25 Low Cost Marketing Ideas to Explode your Business".

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To Your Success,

Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool

Is Your Business 'Out Of Site'? Employ The Ultimate Marketing Tool
Copyright © 2007 Rick Sloboda

With the rapid expansion of the digital economy, the web site is conceivably the most powerful marketing and sales tool you can employ.

Yet, despite the highly competitive, global business climate, many businesses have yet to take advantage of this popular technology.

Consider these facts:

There are more than 1,022,800,000 Internet users worldwide. The U.S. has the highest number of Internet users in the world with 205,300,000-plus 'surfers', equating to 68.6 per cent of the country's population. (Source: www.internetworldstats.com)

By 2010, e-commerce in the U.S. is expected to account for $316 billion (U.S.) in sales, or 13 per cent of overall retail sales. (Source: www.forrester.com)

Canada-based online sales exceeded $39.2 (CDN) million in 2005, and that number is expecting to grow. (Source: www.e-com.ic.gc.ca)

Moving Beyond Business Cards And Phonebooks

Some business owners rely almost exclusively on business cards and phonebook listings to introduce their companies to potential clients, and claim they would gain little or no benefit from a web site.

Indeed, business cards have played key roles in marketing and promoting businesses since the 19th century, and are without doubt one of the least expensive forms of advertising available.

Also, phonebooks have been helping consumers find companies for decades, and continue to have their place.

But with the growing number of people turning to the Internet to retrieve information and make purchases, you need to consider what a web site can do for you, your business and your customers.

Web Site Benefits

Web sites provide a cost-effective way to promote or announce up-to-date:

Services

Products

Specs

Prices

Pictures

Catalogues

Awards

Company news

Contact information

Employee bios

Frequently asked questions

Special deals

Sales

Membership opportunities

Surveys

Instruction videos

The list goes on. What better way to generate awareness, leads and sales locally, regionally or worldwide 24/7, 365 days a year? It's hard to find a better return on investment.

The Image And Credibility Factor

Would you do business with someone who doesn't have business cards? These days, many individuals feel the same about companies that don't have web sites.

In fact, a ThomasNet study conducted in July 2006 revealed just how how critical web sites are for industrial sellers and buyers. Its findings: "71 per cent of buyers said they first look online when searching for a new supplier." The report concluded a web site can make the difference between "getting an RFQ or getting passed over."

A strategic, innovative and effective web site will:

Give people a chance to get to know you at their own leisure

Move potential customers along the ladder of engagement

Help convert them into full-fledged customers

Investing in a professional web site can reap big results -- your company's success.

About The Author:

Rick Sloboda is a Senior Web Copywriter at http://www.webcopyplus.com

Free web site tool: http://www.webcopyplus.com/tools

More web site tips: http://www.webcopyplus.com/faqs



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