Increasing Your Targeted Traffic

Increasing Your Targeted Traffic
Copyright © 2007 Casey Moher


There are dozens of good ways to send people to your website. These methods come with a wide variety of results and difficulty. Attempting various methods and studying the results has been a focus of mine. I'll review one of my favorites for you.

Offer something FREE to your visitors.

There is a high perceived value on the part of your visitor if you can provide them with useful information. By capturing and sharing this free information, you can make somebody's life better and easier in many regards.

It's simply human-nature that you must constantly work to over-come a basic mis-trust on the part of your visitor. This level of mis-trust MUST be overcome before you can succeed in your efforts.

Your focus should be to find and share valuable information. Finding (and sharing) information on-line is the quickest and most effective. It doesn't take much search time before you will be discovering subjects and information that folks want to know. This shows you the topics that are being inquired upon and which you will want to include in the information you give away.

One strategy you can employ is to share the information in the form of a multi-day mini-course that people can receive from you. Make the information package you send be of top-quality for maximum results. A little more time and attention at this point will have tremendous benefit in the value of your subscriber list. It costs much less than you might think to do this.

You will be offering to share this information in exchange for your visitor's name and e-mail address. A 'squeeze page' is the best tool to use for capturing this information. A squeeze-page is simply a basic website that presents your message offering the information.

Some very professional design work is available at affordable prices these days. Your own squeeze page can be up and capturing names for you in a very quick time.

If you would like to have your own squeeze page up and running, let me know. This is a great starting point in establishing your own highly-profitable list.

With care, your subscriber list can be cultivated and a long-term relationship built with the members. You can build a very rewarding and long-lasting enterprise by steadily and thoughtfully putting these concepts to work.

Like any offline business, you are providing genuine value to your customers who have grown to trust your motives and your interest in helping them. You can be paid very well in the process.

The best strategy in any relationship-selling environment is one where you give before ever trying to take. As with other strategies, here, again you are providing something of value free to the reader. This time it is in a different format and is made available to the reader using different tools and strategies. Quality in what you provide and how you provide it is essential, easy and inexpensive.

A focus on providing information to the people you wish to reach should be foremost in your mind. They will be willing to buy something from you (now or in the future) only if they first perceive that you have something they need or want. The biggest obstacle you will always face with new readers is one of NO TRUST! Providing something free is a great way to start building it. Valuable information can be found readily on the internet. You also likely have more information and knowledge of your own than you realize. There are many sources of information where you can find topics of interest to huge numbers of people.

The article should inform, educate and even enthuse the reader, but should NOT sell something. Your articles are not the place to sell some product or service. It is their job to inform and establish your credibility and TRUST! Your key marketing tool with the article publishing strategy is found in using a resource box. This is simply an area at the end describing who you are and giving your website address where they can visit and benefit by what you offer there.

I've seen a tremendous piece of software in action that automates the process of article-writing. This tool merges blocks of words, uses a 30,000 word thesaurus and manges data bases, as well. There is some new software out there (along with people-run businesses) that helps with article production as well as distribution.

Article writing and publishing should be part of an on-going strategy. Computers and professional service companies make this vital function much easier. If you want more information on these useful tools (or anything else in this article), just contact me.


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Casey Moher - Caseymoher@comcast.net (801) 941-3334

Mr. Moher is a Registered Pharmacist and Life-Long Marketing and Sales Professional. You Can Get His Free Five-Day Mini-Course on Building Targeted Website Traffic by
visiting: http://www.newtrafficmaster.com
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