10 Ways Of Automating Your Business

10 Ways Of Automating Your Business
Copyright © 2006-2007 Constantin Chersin

An Internet business is the ultimate way to put your business on autopilot and not only make money but also have the freedom to enjoy your business. It is critical for the prosperity of your business and your sanity to automate your enterprise as much as possible.

Your computer is your greatest business partner but have you ever thought about how many ways you can use it to automate your business? In business time is money and the less time you have to spend battling with everyday tasks the smoother your enterprise will run. Your computer can help you in more ways than you may have thought of. Here are some things that it can help you with to make your business run more smoothly and efficiently.

1. Tracking your customer database, this can all be done with your computer. You can do this with office software like Microsoft word and keep all information on an excel sheet. In this way you will be able to see at a glance customer sales and conversions, who bought from you and when.

2. Speed and convenience: An important part of this computerized database is of course the convenience:

* Not having to keep files full of paper work
* Being able to look up anyone in your database quickly, either on your excel sheets or on your autoresponder. This will save your valuable time
* Making flow charts based on your database records. This will alert you to trends and help you track your promotions and business progress

3. Mailers: You can then load your entire list to your autoresponder from your database and use it for automated follow-ups and mailers. These are powerful marketing tools that can be set to go out automatically and will close many backend sales for you.

4. Accounting: One of the biggest headaches in business is managing your business budget. With software like Quicken this is easy to do. Again automating this will be a big time saver and will enable you to save money by keeping abreast of your company finances.

5. Desktop publishing software will save you 1000s on marketing design. Logos, brochures, leaflets, flyers and even your own newsletter template can be done quickly and well with this software.

6. Information please: Of course do not forget to harness the Internet with your computer. There is a wealth of information about your industry and more. Keep up with trends and hot news about your industry with free to join business forums articles and websites, Google News etc. You will save tons of money and time when you build your own library of knowledge like this.

7. Set up your payment system: This will handle offline and online orders automatically. There are several systems you can use but always have 2 to avoid any breakdown in your system.

8. Affiliates: If you have your own product set up your own affiliate program to automate your sales.

9. Joint Ventures: Do some long term Joint Ventures to complete your automated sales system.

10. Affiliate programs: Affiliate for some related programs and take advantage of a true automated income.

As you can see from these simple points it is easy to automate your business. When you do this you will have more time to develop ideas to market and build your enterprise without having to be continually stuck on time-consuming tasks.

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Constantin Chersin is an entrepreneur specializing in software and web development. For more information about his services and how he can help you promote your business, please visit: http://www.itprovision.net/ Constantin is also the publisher of the free marketing newsletter "IT Pro Vision." ============================================================


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When Your Business Gets Beyond 'start-Up'

When Your Business Gets Beyond 'start-Up'
Copyright © 2007 Mark Silver

As surprising as it is inevitable, your business will eventually find itself beyond the 'start-up' phase. You'll have gotten the knack of marketing, creating offers and products, and you'll have a steady flow of customers and clients and cash. And more. And more. And the momentum beings to build on itself. You used to be able to make leisurely, thoughtful replies to every email and every phone call. And now you're a week behind your inbox, and that little blinking message light on your phone has been there since... yesterday? the day before? And you still haven't listened to it. Congratulations, my friend, and welcome to success.

Your business has never been more at risk.

You'd be surprised at how long a business can limp along. I've been a part of organizations, and watched other businesses that have skated perilously close to the danger zone for years,decades even. And then, for some reason, the business has a breakthrough and starts to experience success. And one to two years later, the business is gone. What happened?

Success requires teamwork.

If your business is ever going to expand beyond 'limping along' you will need the support and efforts of others. You will. No, stop arguing with me, it's just true. ;-) There's just too much to do. One of my clients asked me recently: "Wow, Mark. I've watched your business grow so much over the last few years. I'm amazed- just getting my own business going this past year has taken so much. I'm imagining you have so much more to do - how do you do it all?" The answer? I don't. I can't do it all. Heart of Business would be a pipsqueak of a business without the efforts of at least eight other people that I can count off the top of my head. No, we don't have eight full-time employees. But, we do hire out quite a bit of help, including:

* Bookkeeping
* Web design
* Audio transcription
* Admin tasks
* Newsletter formatting
* Article distribution
* Packaging and shipping
* Accounting

Sounds nice, doesn't it? And obvious. When your business starts to get going, of course you want help. Except that "nice" doesn't cover it. "Intimidating" is more like it. And, if you have a heart, how can you want to become a hard-driving, whip-wielding boss? And, would anyone actually want to help you? Besides, if you had an honest-to-God live employee or contractor standing in front of you, what would you do with them? How does it work?

First Step: Admitting you are powerless over your business.

Alcoholics Anonymous had a great insight here: the first thing you need to admit is that you can't do it yourself. That your business has become unmanageable with just you, and that you need help. Period. That's the first step. If you can come to accept that step, truly and deeply, you will be amazed at how different your business will look to you. And, how much mercy and compassion and lightness you can feel in your heart when you realize that you aren't a screw-up, there's just more here than you can honestly handle alone. If you've gotten this far, you've traveled further than most people in your position. You're now ready to step into actually seeing some help come through. How? Keep going.

Keys to Beginning to Outsource.

* Start with a small project. Pick one project that is important enough that you need help, but not so important that your business will crumble into little bitty pieces if it doesn't come through. Yes, I know that everything in your business looks like that, but some things are less important. Take some time in your heart to ask: What *can* be outsourced?

* Start with a Virtual Assistant. A virtual assistant is someone who does admin and business support work for your business, but they have their own business doing it for more than one client. Advantages are that you are part boss, and part client. A good VA will help teach you how to direct them, and so it's great on-the-job training for learning how to direct others to help you. Even more, you are a client of theirs, so they will (oughta) treat you really well.

* Be the student master. You may have become an expert at your business, but you're probably feeling like a novice as a boss or employer. Another hard transition is going from a place of mastery in one moment, to 'beginner's mind' in the next. This is what I said to the first assistant I ever hired: "I've done management before, and I've been managed before, and neither worked very well. I want to tell you directly that I need help. But, I don't know how to be a good boss. I need you to help me direct you."

Make sure you allow for the learning curve as you take your project to a new assistant. Don't expect instant, amazing results. This is a new skill and relationship to have with your business, give yourself a good six months to a year to step into it more and more. Although hiring and outsourcing can be bumpy at first, once you do it, you'll never go back. And neither will your business. As one of my clients told me: "I was nervous as heck, but the year I finally starting hiring and outsourcing, my business doubled. And I've never looked back." Okay, boss, you tell me: when are you going to start outsourcing?

The best to you and your business,

Mark Silver

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Mark Silver is the author of Unveiling the Heart of Your Business: How Money, Marketing and Sales can Deepen Your Heart, Heal the World, and Still Add to Your Bottom Line. He has helped hundreds of small business owners around the globe succeed in business without losing their hearts. Get three free chapters of the book online: http://www.heartofbusiness.com
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